My Work
AI STRATEGYPRODUCT LAUNCHEXECUTIVE INFLUENCENAMING & POSITIONING

I Turned Fragmented AI into
One Coherent Strategy

First, I aligned Microsoft's multimodal AI strategy across M365. Then I led the launch of Audio Overviews across six apps.

Microsoft 365 Copilot — Audio Overview product screenshot
Outcome

One AI narrative across M365. 6 apps launched. 17× MAU growth.

TWO ACTS

Turning ambiguity into a launch plan

This wasn't a typical launch where the direction was already clear. A big part of the work was defining the strategy that made the launch viable in the first place.

01

ACT ONE

Multimodal AI Strategy
Across M365

Pulled together a unified view of multimodal AI work across Microsoft 365 — voice, vision, video, and image generation — to identify gaps, overlaps, and priority areas for leadership.

VOICEVISIONVIDEOIMAGE GENSTRATEGY DOC
02

ACT TWO

Audio Overviews —
Naming, Positioning &
Launch

Led the end-to-end launch of Audio Overviews across six M365 apps — owning the name, positioning, monetization strategy, and cross-functional execution from zero to shipped.

NAMINGPOSITIONINGMONETIZATION6-APP LAUNCH

ACT ONE — THE STRATEGIC WORK

Teams had pieces of the story, but nobody had the full view.

AI efforts across Microsoft 365 were growing quickly across voice, vision, video, and image generation, but teams were operating independently and leadership lacked a unified view across the suite. I brought those fragmented initiatives together to identify overlaps, gaps, and strategic priorities.

Cross-team discovery

Worked across Teams, Outlook, OneDrive, Word, Copilot Notebooks, and PowerPoint to map how multimodal AI efforts were evolving across the suite.

Capability mapping

Created a unified view of multimodal AI capabilities to identify gaps, overlaps, and strategic priorities.

The strategy framework

Built the strategic framework used to evaluate and prioritize AI investments across the suite.

Leadership alignment

Presented recommendations to senior leadership that helped align roadmap priorities across Microsoft 365 AI initiatives.

ACT TWO — THE LAUNCH

Audio Overviews: named, positioned, and shipped.

With the strategy in place, I led the end-to-end launch of Audio Overviews across six Microsoft 365 apps. The feature introduced a new way to consume dense content through AI-generated audio summaries, and required naming, positioning, packaging, and coordinated launch execution across the suite.

NAMING

Led the naming process for Audio Overviews

Worked across product, legal, and marketing to land on a name that felt intuitive, scalable, and consistent with the broader Copilot ecosystem.

POSITIONING

Built messaging for two audiences simultaneously

Built one product story for two very different audiences: enterprise buyers focused on productivity and governance, and users focused on convenience and comprehension.

MONETIZATION

Defined the monetization and packaging strategy

Worked with product and finance to define how Audio Overviews fit into premium M365 plans and where it created incremental value.

LAUNCH

Coordinated across six apps at once

Managed cross-functional launch execution across Teams, Word, PowerPoint, Outlook, OneNote, and Loop — unifying timelines, assets, and messaging across six product teams shipping simultaneously.

Microsoft TeamsMicrosoft WordMicrosoft PowerPointMicrosoft OutlookMicrosoft OneDriveMicrosoft 365 Copilot