Microsoft 365 Copilot · Case Study 2025
Giving Copilot a voice
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Domain
Microsoft 365 Copilot
Year
2025
My Role
Lead PMM
Team
PM, Eng, Design, Legal, Finance, Research
Impact
6 apps shipped in a single launch · 17× monthly active user growth · Unified product strategy
Overview
What should Copilot do first: speak, see, listen, or create?
As the PMM leading Copilot's multimodal strategy, my goal was to define where Microsoft 365 should invest first, unify AI experiences into one cohesive product vision, and bring the first voice and audio experiences to market.
Research
Looking at the whole picture
Once every voice and multimodal AI project was mapped in one place, it became much easier to spot duplicate investments, missing experiences, and opportunities that could scale across Microsoft 365 instead of living inside a single app.
Solution
Why we started with voice and audio
I built a framework to evaluate opportunities based on customer value, competitive differentiation, market research, and engineering feasibility. That work led us to prioritize voice and audio as Microsoft's first multimodal AI investment.
Problem
How do you make AI feel like one product instead of six?
Every team was building AI, but each was solving similar problems independently. Without a shared strategy, customers would experience a collection of disconnected features instead of one cohesive Copilot.
Launching audio overviews
Listen to your files like a podcast
The first experience we launched was Audio Overviews—a new way to catch up on work by turning documents, meetings, and files into engaging audio conversations you could listen to on the go.