I Built the Tool That
Made Us Win More Deals
An AI agent that transformed how GTM teams demonstrate AI value — helping reps build demos that actually matched customer problems, and lifting competitive win rates by 22%.
22% increase in competitive win rate
THE PROBLEM
Every AI demo looked exactly the same.
Reps opened a chat window, typed a generic prompt, and called it a demo. The technology was powerful, but the experience felt interchangeable. Customers couldn't connect the technology to their actual business problems or see why our approach was meaningfully different.
THE FRAMEWORK
I built a framework to separate commodity AI experiences from differentiated ones.
Most demos stayed at Level 1. The more differentiated capabilities showed up at Levels 3 and 4, but reps rarely demonstrated them consistently.
Simple Recall
Retrieving, summarizing, or reformatting existing information
WHERE MOST DEMOS LIVED
Contextual Reasoning
Drawing conclusions across multiple inputs or data sources
OCCASIONAL USE
Organizational Memory
Connecting institutional knowledge to current decisions
TARGET ZONE
Autonomous Workflows
Executing multi-step tasks with minimal human input
★ HIGHEST DIFFERENTIATION
HOW IT WORKS
Input a customer scenario. Get a competitive-ready demo.
The AI Demo Strategist Agent is a conversational agent built in Microsoft Copilot Studio. A rep inputs a customer scenario — any industry, any workflow — and the agent outputs a structured, customer-ready demo plan optimized for Levels 3 and 4.
01
Understands the request
Identifies whether the seller needs prompts, demo flows, feature recommendations, or competitive positioning — then adapts the output to the audience and scenario.
02
Generates tailored demos and prompts
Builds customer-specific demo flows using the AI positioning framework, prioritizing differentiated AI value over generic prompts.
03
Defines competitive strengths and gaps
Compares Teams AI against competitors, surfacing differentiation angles, messaging pillars, and areas where competitors are stronger.
04
Recommends features, scenarios, and demo setup
Suggests the strongest AI capabilities, relevant customer scenarios, and the data needed to make the demo feel real.
